How Changing your Web Host Affects your SEO

hosting

Does changing your web hosting provider affects your SEO? The answer is absolutely. Hosting companies will most definitely have their servers located in a different location. The change of server location can easily affect your site’s search engine position.  Below is a list of how changing your host can affect your SEO.

Loading speed

Each hosting companies may market themselves as one of the fastest hosts in the market, but don’t always take their word for it. Always find your new host’s strengths and weakness. Often larger hosting companies are hosting thousands of websites in a shared server. As many people know, shared servers can affect your site’s loading speed. If you’re sharing with thousands of sites, then your loading speed may be slower than usual. In this case, you may want to invest in a higher hosting package which tends to be in a dedicated server or a low-density server. A dedicated server means your website has its private server. A low-density server means your site is shared in a small group of other websites. Overall, if you want your site to load faster, you’ll need to stay away from a shared server.

Downtime

When switching to a different hosting provider, your site may be down for a while due to DNS propagation. The DNS change may take up to 24 hours or more. During the time your site is down, this would’ve already affected your ranking. However, downtime can be prevented by creating a duplicate of your website on the new server and also leaving your site to run on the old host. You’ll need to keep your old host active until your DNS has propagated.

Server location

Google will use an IP address to determine the location of the website. In this case, you’ll need to ensure that you’re using a server located in the same country where you’re running the site. If your website is being held in a server that’s located in a different country, then this will highly affect your local and national rankings.

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Steps on how to recover from a Google penalty

google

Many online companies are fighting to be on the first page of Google. However, ranking your page nowadays is a lot harder than it used to be. More businesses are aiming for the same goal and Google is consistently updating their algorithms. Many SEO companies will go above and beyond to get their customers on top of Google. However, the methods used may result in the site from being penalized.

Based on statistics, only 5% are submitting their website for reconsideration, which shows that not many people are trying to recover their website. The reason may well be that not many people know how to recover from the penalty. On this article, we’ve provided the steps on how to retrieve your website from a Google penalty.

1. Gather your recent backlinks

The first step is to gather all the most recent backlinks from your website. You can easily do this by using the Google Webmaster tool. When using the tool, simply download and export all your most recent links from your website.

2. Find the bad links

Now that you have a list of all your most recent links, the next step is to identify which links are affecting your site. You can use a trusted analytic tool to help you identify the bad links. But be aware of tools that automatically identify low-quality links as you may end up removing some of your best links by using this method.

3. Request to remove a link

When you have identified the bad link, you should request for the link to be removed. When contacting the webmaster, it’s important to use the company’s email address so the webmaster can identify you as the owner. In some cases, your email may be ignored. If this is the case, you should follow the next step.

4. Disavow links

Your last resort is to disavow the bad links that are affecting your website. You’ll need to send a disavow report to Google and if they approve the link will be removed.

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Does Page Load Time Affect Conversion Rates?

conversion and low speed websites

Firstly, think like a consumer. Think back and remember the frustration of waiting for a page to load, sitting there while nothing happened for more than 5 seconds. You ended up pressing ‘back’ and looked for a different website from the search results for a quicker response. To make a long story short, time is gold. Nobody likes to wait around and the whole point of searching or shopping online is that it’s supposed to be quick.

So how does it exactly affect conversion rates?

  • Sales – Up to 79% of dissatisfied customers stated that they are less likely to buy from a website due to poor performance. First impression is everything and a fast loading website is your first and probably most important hurdle. This will give users the indication of how the rest of your website will perform. If they’re unable to get to the first page, guaranteed they’ll be gone and less likely to come back.
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